In 2017, when she authored a New York Times bestseller, Forbes estimated Singh’s earnings at $10.5 million, making her one of the 10 highest paid YouTubers in the world. On YouTube, where she has nearly 15 million subscribers and more than three billion views, Singh has built up a loyal following over the past decade through impressions of her Punjabi parents and comedy bits featuring celebrity cameos. “But Imma throw some melanin up in your late night.” “I know you’re used to only Jimmys in the spotlight,” she rapped in the premiere episode. On A Little Late With Lilly Singh, which premiered in September as a replacement for Carson Daly’s late-night show on NBC, Singh puts her own spin on mainstays of the talk-show format, from celebrity interviews to comedy sketches. Singh has said the term is synonymous with her happy place-but the YouTube star is something of a unicorn herself, as the first queer woman of color to land a late-night talk show. It is no coincidence that Singh’s production company bears the name Unicorn Island.
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